AI Automation
For businesses that already have leads coming in.
If your website is live and leads are arriving, automation removes the manual follow-up, CRM entry, and proposal work that slows you down as volume grows.
System Examples
What gets automated
What gets automated
once leads are flowing
Lead capture → response → follow-up → pipeline updates → proposals. Each piece replaces a manual step your team does today.
Lead Response
New leads get a reply
without anyone at a keyboard.
without anyone at a keyboard.
Slow follow-up is the most common reason leads go cold.
New lead submitted via website form
Qualification email sent automatically
CRM record created, team notified
CRM Sync
Contacts and stages
update without manual entry.
update without manual entry.
Your pipeline reflects reality, not last week.
New inquiry
Stage: New
Follow-up sent
Stage: Contacted
Proposal opened
Stage: Review
Proposal Generation
Scoped proposals go out
without a manual draft.
without a manual draft.
Faster proposals mean faster decisions.
Scope pulled from intake answers
Pricing calculated automatically
Sent to your inbox same day
Integrations
Connects to what you already run
Any tool with an API can be connected via Make.com — these are the ones we set up most often.
HubSpot
Airtable
Notion
Slack
Gmail
GoHighLevel
ActiveCampaign
Pipedrive
Calendly
Typeform
How It Works
From scoping call to live system.
No open-ended discovery. You tell us the bottleneck, we scope the fix.
01
You describe the bottleneck
Tell us what's manual today — follow-up, CRM entry, reporting, proposals.
02
We scope the system
Exact automations, integrations, and cost — confirmed before you commit.
03
We build and test
Every automation built, connected via API, and stress-tested before going live.
04
System goes live
14-day standard delivery. Plain-English handoff. Monitoring included.
ROI Calculator
How much is manual work
How much is manual work
costing your business?
Select tasks. Adjust your hourly rate. See your own numbers — this is a calculator, not a claim about your results.
Pricing
Automation systems, priced by scope.
Capacity
Fixed monthly capacity. Empirra takes on a limited number of builds per month to hold the 14-day delivery target.
Choose your system
Starter
Core Ops
Lead capture → follow-up → CRM. 5 automations. Live in 14 days.
$1,800
one-time build
+ $500/mo · 5 automations
Replaces
Part-time VA · $1,200–2,500/mo
- ✓Lead capture + routing
- ✓AI follow-up (9 templates)
- ✓Pipeline + CRM sync
- ✓Email send (Resend)
- ✓Unsubscribe (GDPR)
- —Proposal generation
- —Blog + SEO engine
Most requested build
Growth System
Revenue Ops
Full pipeline automation. 7 automations.
$3,500
one-time build
+ $990/mo · 7 automations
Replaces
Full-time VA · $3,500–6,000/mo
- ✓Everything in Core Ops
- ✓Proposal generation
- ✓No-show recovery
- ✓Telegram webhook alerts
- —Blog gen + SEO engine
- —Programmatic SEO pages
Content+
Ops + Inbound
Full pipeline + blog gen + SEO. 11 automations.
$5,500
one-time build
+ $1,400/mo · 11 automations
Replaces
VA + content writer · $4,200–7,000/mo
- ✓Everything in Growth
- ✓Blog gen + approve workflow
- ✓Internal links (auto)
- ✓SEO foundation + GSC
- —Programmatic SEO pages
- —Geo landing pages
SEO Scale
Prog. SEO + Geo
13 automations incl. programmatic SEO landing pages + geo pages.
$7,500
one-time build · + $1,800/mo · 13 automations
Replaces
SEO agency · $2,500–5,000/mo
Enterprise
Geo + Full Stack
All 15 automations. Multi-market content, local schema, full ops coverage. Scoped after review.
Custom
from $12,000+ build · custom retainer · 15 automations
Replaces
Full ops team + SEO agency
| Module | Core Ops | Growth ★ | Content+ | SEO Scale | Enterprise |
|---|---|---|---|---|---|
| Pipeline | |||||
| Lead captureForms, ads, webhooks | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email sendResend wrapper, delivery | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI follow-up9 templates, personalisation | ✓ | ✓ | ✓ | ✓ | ✓ |
| Pipeline updateCRM sync, stage automation | ✓ | ✓ | ✓ | ✓ | ✓ |
| UnsubscribeGDPR-compliant opt-out | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sales | |||||
| Proposal genAuto-generated | — | ✓ | ✓ | ✓ | ✓ |
| Telegram webhookReal-time alerts | — | ✓ | ✓ | ✓ | ✓ |
| Content & SEO | |||||
| Blog genAI-written, weekly | — | — | ✓ | ✓ | ✓ |
| Blog approveAtomic deploy workflow | — | — | ✓ | ✓ | ✓ |
| Internal linksAuto cross-linking | — | — | ✓ | ✓ | ✓ |
| SEO foundationrobots/sitemap/schema | — | — | ✓ | ✓ | ✓ |
| Programmatic SEO | |||||
| SEO landing pagesAuto-generated, template-based | — | — | — | ✓ | ✓ |
| Industry verticalsNiche-specific clusters | — | — | — | ✓ | ✓ |
| Geo Targeting | |||||
| Geo landing pagesCity/region auto-pages | — | — | — | + | ✓ |
| Local schemaNAP, LocalBusiness JSON-LD | — | — | — | — | ✓ |
| Multi-market contentEN + local versions | — | — | — | — | ✓ |
✓Included
—Not included
+Add-on available
FAQ
Questions about AI automation
How is this different from hiring a VA?
A VA works fixed hours, needs managing, and takes time off. An AI system runs continuously with no management overhead. One-time build fee, scales without adding headcount.
Is 14 days actually realistic?
Yes, for standard builds (3–5 automations, 2–3 integrations). More complex systems take 21–28 days. Exact timeline is confirmed after scoping, before you commit.
What tools do you integrate with?
Any tool with an API — HubSpot, Airtable, Notion, Slack, Gmail, GoHighLevel, ActiveCampaign, Pipedrive, Calendly, Typeform, and more via Make.com.
Do I need a website first?
You need somewhere leads are already coming from — a website, ads, or referrals. If you don't have a website yet, start there: automation has nothing to act on without lead flow.
Ready to automate the follow-up?
Tell us what's manual today. We reply with a scoped system and exact cost within 24 hours.